Thousands are switching to Dodge!

It’s hard to image getting too excited today about saving $8 to $10 a month on fuel. But then again, a hamburger cost a nickel in the 1930s. And $10 would buy a lot of burgers at that price.

The Dodge Brothers Company started life in 1900, supplying parts for the newly emerging auto industry in Detroit. By 1914, however, the company was building and selling its own line of automobiles.

In 1926, the company was acquired by the Chrysler Corporation. Even at this early stage of the game, the automakers that would become The Big Three were attempting to market and sell different brands to buyers from different social backgrounds and income levels. Chryslers were at the top of the pyramid at the Chrysler Corporation, with Plymouth in the basement as the economy brand and Dodge and DeSoto somewhere in the middle. Over time, Dodge steadily took on a more blue collar persona than DeSoto – thanks in large part to the company’s emergence as a leading light truck producer by the 1930s.